Services
Research
Raytech conducts research on user needs, wants and perceptions—and assesses factors such as market conditions and costs. The research data, along with Raytech's in-house manufacturing expertise, facilitates the design and development of products.
User-Centered Research
User-centered research produces a framework of research-driven insights for your product development program. The process identifies unarticulated needs, usage, and purchasing drivers. The information is used to reduce the risk of new product ventures, and to focus on need-driven solutions for clients and their products' end users.*
User-centered research methods include:
- User Observation Sessions
- Ethnographic Research
- In-depth Interviews
- Mystery Shopping
- Contextual Observations
- Psychographic User Profiling
- Lead-User Brainstorming Sessions
- Product and Environmental Audits
- Focus Groups
- Other qualitative research
Human Factors and Usability Studies
Products need to be centered on users. Physical size requirements, age-specific limitations, sensory feedback, product ergonomics and other user-specific data help drive the design features for any human-centric design. This approach facilitates the incorporation of human factors and usability into the design.
Competitive Product Analysis
Raytech reviews the features and functions of existing products that address a competitive or analogous need as the proposed product. The analysis provides a basis to choose desired features and improvements, and to avoid known problems.*
Product Specifications and Design Constraints
Based on the initial research, Raytech collaborates with clients to revise and refine functional and aesthetic requirements. The results assist in optimizing detailed and focused directives, providing discrete project specifications and/or constraints for the remaining phases of development.
Preliminary Cost Analyses
Raytech engineers review product specifications and requirements to provide budgetary cost projections of the overall product and specific features. Understanding the cost of desired features and characteristics provides a basis to determine the product’s marketplace position and cost/benefit analysis of desired features, as well as overall product viability.*